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Profit Pacemaker
Profit Pacemaker
Profit Pacemaker is an uncomplicated and easily adapted business rejuvenation programme for SMEs and SOHOs. It can effortlessly improve your sales and profits in two weeks. It will provide you with vivid insights on simplified big business techniques, marketing secrets and systems that you will find easy to adapt for your business so as to give you a long lasting competitive advantage. Profit Pacemaker deals with 12 of the relatively unknown but significant contributors to profitability.
It will give you the opportunity to quantify the link between your customer loyalty and your profits. It will help you translate your customer data into customer understanding to drive highly profitable customer relationships for your business. Profit Pacemaker will put the wind back in your sails and the power to do a lot better than ever before.
It is a well known fact that transaction oriented businesses that rely on Post transaction financial information for their day-to-day management lag far behind Customer centric businesses in their profitability. For example those that use Sage, MYOB, QuickBooks, Access, Pegasus or similar accounting software but without any Customer Centric CRM or EMM support. Customer centricity can help small businesses achieve rapid and sustainable growth. Many rapidly growing brands owe their success and continued growth to Customer Centricity. These companies have raced far ahead of their competitors within a short time frame using customer centricity as their main driver for growth. Profit Pacemaker will give you the chance to understand the secrets behind the success of such brands, but with a focus on adopting these practices for yourselves.
There are three ways to develop a lasting relationship with your customers- best product, low cost or a building close relationship with your customer through high levels of Personalisation. We can help you achieve this last goal in an easy and effortless manner. We’ll acquaint you with the concept of sales by design and make you an expert at using it again and again to double your profitability.
Who Can Benefit from Profit Pacemaker?
Owner managers of small businesses who have limited time and money who prefer highly practical results from the programme
 
Business Leaders and business managers seeking guidance for a better understanding of their business so as to firm up the foundation of their existing business
Consultants seeking to understand customer centricity in order to provide a more effective service to their clients
How will you benefit?
You will gain a significant insight into leading edge marketing practices and tools, which are specifically designed for use by SMEs and SOHOs (Small to Medium Enterprises and Small Office Home Office businesses). You will gain hands on experience and expertise in using tools which will vastly improve your customer’s perception and experience of your business, increase your customer loyalty and increase your sales. You will gain truly valuable knowledge, tools and know-how to rejuvenate your business into a fast growing enterprise. For Owner managers’ maintaining high profitability lead over time, can mean achieving their retirement goals much earlier in life as the Shareholder value for the rejuvenated enterprise can be three to four times more than would have been previously possible.
 
Outline Programme
In addition to the two promotional short sessions, you will receive an hour’s one-to-one telephone briefing from a Small Business Specialist who will expertly lead you and your business to profitability. Profit Pacemaker Package includes Courseware, Interactive learning and telephone coaching. You can learn at your own premises and at a convenient time and at your own pace. Our programme consists of 12 modules where each module consists of three steps.
Secret 1 of 12 – Customer Centricity.
STEP 1 -
We’ll present you with easy to grasp concepts about the benefits of Customer Centricity
STEP 2 -
We’ll introduce you to easy to use tools that will help you achieve Customer Centricity
 
 
STEP 3 -
We’ll give you specific Customer Centricity insights to help rapidly move forward your sales
The remaining 11 Secrets are structured in a similar way as above, each with 3 steps giving you an in-depth understanding of the subject area, and the techniques and tools for doubling your profitability.
The 11 secrets are:
1. Customer Loyalty
2. Customer Lifestyle
3. Customer Recognition
4. Customer Psychology
5. Customer Lifetime Value
6. Customer Segmentation
7. Dialogue Modelling
8. Direct Marketing for SMEs & SOHOs
9. Accessing Small business Grants
10. VOIP/SIP for Small business
11. Offshoring for Small businesses.
Course Tutors:
Kate Jones MBA, Richard Philip MBA, Tim Fineman MBA, Arun Joseph – Author and developer of Profit Pacemaker, Sally Anderson, Steve Moore and Gary Wilson.

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